Periodic market, a common marketing feature in Akoko Southwest

Abstract

Periodic marketing and periodic market places are most corporately viewed as traditional activities and practices. It
was and is still regarded in some societies as being traditional. This study attempt is to examine the characteristics
of some major markets in Akoko SouthWest Local Governmen00t, with a view to assessing how both the buyer and
sellers patronize those markets and identifying the interval between market days. Data were collected from primary
and secondary sources. Questionnaires were administered to both buyers and sellers on market days. The empirical
findings indicate that periodic market is a major feature of most markets in this area and has played valuable role in
the development of the agrarian community and their neighbouring towns. Maximum range that is the distance
consumer is ready to travel to buy a good and minimum range which is the threshold population required to sustain
a trader justify the reason for market periodicity.