Application Of Nudge Theory In Solid Waste Management In Indore

Abstract

The rapid urbanization of Indian cities has brought with it escalating challenges in municipal solid waste (MSW) management. This report examines the Integrated Solid Waste Management (ISWM) model adopted by Indore; a city recognized for its exemplary cleanliness under the Swachh Bharat Abhiyan. Through a qualitative analysis of secondary data, government records, academic research, and a primary public survey, the report highlights key components of Indore's success: source segregation, community participation, technological innovations, decentralized waste processing, and effective governance. The study also explores the use of behavioral economics, particularly Nudge Theory, in promoting pro-environmental behaviors such as waste segregation. While Indore's approach offers valuable lessons in urban waste management, the report also identifies persistent challenges, including financial sustainability, treatment capacity constraints, and behavioral resistance. The findings emphasize the importance of adapting ISWM models to local contexts and integrating policy, technology, and citizen engagement for sustainable urban development.