Green Business Approaches: Navigating Challenges And Practices

Abstract

This article discusses the "green" movement, which is gaining popularity throughout the globe.  This study set out to do two things: first, define "green business" more precisely; and second, see whether there is any correlation between economic development and public awareness levels at the national level and the degree to which "green" concepts permeate businesses there.  In this article, the writers examine the various definitions of "green business," define the key players in the "greening" movement in the corporate world, define "green" and the practices that make a company "green," and compare and contrast these definitions with one another.  The second objective of the study was to use a quantitative empirical research approach, which included surveying participants using a questionnaire that was either sent to them via email or collected from them personally.  The writers surveyed people in Ireland and Lithuania.  Methods of correlation analysis were used to handle and analyze the main data that was acquired using the SPSS application.  According to the findings, there is a significant gap between the "green" stances and actions of Irish and Lithuanian businesses. While the former are more worried about the expenses than the advantages of going green, the latter are cognizant of the fact that going green can lead to increased profits.

DOI: https://doi-ds.org/doilink/10.2025-17157494